Speaking of Nike

Daily Dog - PR Biz Update Nike Rolls Out Widespread Media Campaign To Expands Its Net Of Influence Over Target Markets Through Various Outlets Nike has released plans to implement a widespread media campaign for the roll out of its latest line of … [Read more]

Customer Behavior is Key

Consumer Buyer Behaviour If a marketer can identify consumer buyer behaviour, he or she will be in a better position to target products and services at them. Buyer behaviour is focused upon the needs of individuals, groups and organisations. It is … [Read more]

Nike SWOT Example

SWOT Analysis Nike, Inc. Strengths. Nike is a very competitive organization. Phil Knight (Founder and CEO) is often quoted as saying that 'Business is war without bullets.' Nike has a healthy dislike of is competitors. At the Atlanta Olympics, … [Read more]