Win A Free Ticket To WomenWhoTech Annual Telesummit on 9/15

Allyson Kapin asks, “How can we truly address the lack of women in tech and startups and develop realistic solutions if we continue to play this silly blame game?” My answer? Stop complaining about it and get out there and participate…and that is exactly what I am doing.

Women Who Tech brings together talented women breaking new ground in technology who use their tech savvy to transform the world and inspire change. Hundreds of women from across the US and abroad in the non-profit, political and business world participate and Panelists include women on the forefront of social change and technology.

This year, I am honored to be included on this “dream team” roster of speakers for the WomenWhoTech Annual Telesummit, 15 September. Panelists include a “who’s who” of the forefront of social change and technological progress, among them: Mary Hodder, Technologist and Founder of of, Beth Kanter, Author Blogger and CEO of Zoetica Media, author Clay Shirky, Elisa Camahort Page, Co-Founder of BlogHer, Rashmi Sinha, Co-Founder of SlideShare, Connie Reece, Co-Founder of Social Media Club, Deanna Zandt, Technologist and author, Geoff Livingston, Author, Blogger and CMO of Zoetica Media, Lauren Vargas of Radian6, Kaliya Hamlin of Shes Geeky, Genevieve Bell of Intel, Heather Harde, CEO of TechCrunch, Irene Au of Google, Lynne D. Johnson of the Advertising Research Foundation and Tara Hunt, author of the Whuffie Factor.

Check out the list of panels. I will be presenting on the panel “Social Media ROI” with Zoetician, Beth Kanter, and Roz  Lemieux as the moderator on Sept. 15th from 2-3 PM EST.  Here’s the description:

Social Media ROI

Do you know what kind of an impact social media is having on your brand, mission, or bottom line? How do you put a monetary value on branding? This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks.

For additional details about how to register and more, please visit the Women Who Tech site.

After-parties: 6:30 – 8:30PM in DC, NY, and San Francisco
Images on Flickr:

I have two comp tickets that I am eager to give away. If you’d like a chance at winning those, leave a comment below on why you want to attend.  And like my fellow panelist, I will pick two winners at random.

Make an Impact: Join CitizenGulf’s National Day of Action, 8/25/2010

We cannot turn a blind eye on the destruction of our own backyard. The people that are suffering are not half a world away. They are right here in the United States along the Gulf Coast. These people may or may not be our immediate family and friends, but they are the friends and families of our neighbors and support backbone. It may not be in the cards for us to take a sabbatical from work and go directly to the sites most harmed by the BP oil spill or still suffering from Katrina’s wrath five years ago, but we can still help make a difference…and see the difference in people’s lives. Join us on August 25th, 2010, for CitizenGulf’s National Day of Action.


Join the Social Media Club Boston on the evening of August 25th for a nationwide event to raise money for the victims of the recent Gulf Coast disasters. Register at We’ll be kicking things off at 6pm at the Precinct Bar in Union Square, Somerville with a reception. At 7pm, we’ll enjoy presentations from one or two of our special guests, speaking about the situation and efforts in the Gulf. Raffle and LIVE music will follow — stay tuned for more info on the band, guest speakers and raffle items.

Your $10 cover charge will get you in the door, a drink ticket for your favorite New Orleans – inspired cocktail, free food, and the opportunity to listen (to great bands), learn (from smart people) and win! Prizes will include a vacation package in Cape Cod, gift certificates and much, much more!

Go here for parking and directions:

All ticket sales and donations from CitizenGulf National Day of Action events will give families living in affected areas the extra support they need to get their children off to a great start this school year and to help ease stress on families with after school support services and activities


Not able to be at one of the 15 cities hosting an event? No problem. You may submit donations through the Citizen Effect site. Proceeds will benefit the Catholic Charities of New Orleans.

We see our partnership with Catholic Charities Archdiocese of New Orleans as a long-term commitment to help the fishing families and as the perfect organization to not only kickoff our National Day of Action on August 25, but also to keep individuals engaged in the relief effort by taking pledges to fund small but critical projects.
Dan Morrison, CEO Citizen Effect


According to the Citizen Event site, the third immediate action that you can take to benefit local Louisiana families is voting for Gulf Coast Benefits Co-Founder Sloane Berent’s Pepsi Refresh Contest project.

Start Your Own Event

Not located in or near one of the 15 registered events? Start your own event and register it on the Citizen Effect site and their team will set up your event page to ensure all proceeds go directly to the charities, with no worries about pass through fees.

But wait…there’s more…!!!!

Just kidding, this is not an infomercial. All joking aside, this is a serious issue. Every single one of us has a chance to make a difference. It will all add up…the money, acts of gratitude and goodwill toward our fellow patriots. Remember this, one day a disaster may arrive on your doorstep. Who will be there to support you?

A special thank you to my dear friend, Geoff Livingston, for opening my eyes to see that there is more to life than everyday woes. Change begins with each individual making a commitment.

A Word to the Wise: Advice for SxSWi

It is that time of year again. The hype is here and the majority of the social media fish bowl is about to embark upon the colorful city of Austin, Texas for five days of chit chat and parties. SxSW Interactive begins today. Let the festivities begin, but not without a word to the wise…

While I will not be in attendance (I am both glad of this fact, but disappointed I will not be able to see such a large gathering of my friends and acquaintances in one location), I wanted to share some food for thought to those in Austin for the event. During the times I spent at SxSW in years past, it was not the panels that intrigued me and kept me paying such an exorbitant amount of time and money to return, but the ad hoc conversations with friends and strangers that occurred in the hallways of the convention center or in a rare pocket of semi-quiet in a bar during one of the numerous after hour parties.

I stumbled across an article, The Persistence of Mass Culture, from New York Magazine written by Adam Sternbergh that summed up my thoughts entirely:

“We spend more time talking about what we think we’ll think than what we thought…As it turns out, social media are just that—social. And all our Twitter feeds and Tumblrs need a parade of shared experiences in order to thrive. No wonder we’ve shifted the emphasis from post-event breakdown to pre-event build-up: Analysis (here’s what it is) is finite compared to speculation (what will it be?), which is inexhaustible. Once we experience something en masse—or even as we experience it—we splinter off to our myriad forums to broadcast our personal takes. Then we look quickly toward the next mass event on the horizon, and wonder what everyone will say about that.”

During this conference, everyone will be in such a rush to tweet in real time the flub-ups and judgments throughout the day…panels will be regurgitated in short blog posts…tweets about the social improprieties that occur after hours will be in abundance, but actual analysis of what was said and done will be rare. Please take the time to think beyond what is easy. Share the wisdom you speak of in those ad hoc conversations. Be less concerned about meeting the Who’s Who crowd and reflect upon lessons learned. Think not about the next party, but what you have gained in the present. Please…ask the tough questions and go beyond the talk of 101 and what ifs to what could be and what we have the potential to accomplish. Don’t be all talk while at SxSW…walk the walk.