ATTN: MKT 404 and MKT 209 (Term 09/MM3) Twitter Class Assignment

During weeks 3-5, your class work load will include creating a Twitter account and participating in marketing communication conversation with classmates and other tweeple! Please follow the instructions below and join in the conversation today!

Setting Up Your Twitter Account

  1. Go to Twitter. Click Get Started, and sign up. I prefer it if you use some version of your first and last name as your Twitter ID. (Avoid putting numbers in your Twitter ID, or you may appear like a spammer.)
  2. Upload a photo or avatar.
  3. Write a brief (140-character or fewer) bio. It’s good to mention that you’re a university student.
  4. If you want your updates to be private and visible only to those you choose, please check ‘Protect My Updates’ button on first page in Settings. Make sure you allow your classmates to follow you! Check your email for Twitter follow requests.

Setting Up Your Follower List

  1. Provide us with your Twitter ID in the comment section of this post. Add all classmates. 
  2. Click on the Twitter URL for each person in our class. For example, my Twitter URL is http://twitter.com/VargasNWMktg.
  3. When the Twitter page loads, click the Follow button.

  4. Repeat this process for each person in the class.

  5. You may follow additional people if you choose. A great way to begin finding like-minded people is to follow people your followers are following. Check my follower list for many PR/Marketing minds!

Using Twitter

  1. Over the course of the next three weeks, send at least ten tweets (Twitter messages of 140 characters or less) per week. Your tweets could concern something you’re doing or perhaps point others to something interesting or funny you read online. Maybe you could even pose a question that you’d like others to answer. I will post from my class Twitter ID topics corresponding to syllabus reading list.
  2. Also, respond to your classmates’ tweets. To respond, click on the arrow after a tweet. Or you can type the @ symbol followed immediately by a username (such as @VargasNWMKTG).

Twitter Tools

Applications to assist managing tweets:Twhirl (Desktop), Tweetdeck (Desktop), Twitterberry (Blackberry), and Twitterific (iPhone and iTouch).

PR 2.0: Twitter Tools for Community and Communications Professionals

Pistachio: Twitter for Business Reading List

ATTN: MKT 404 and MKT 209 (Term 09/MM3)

Please note, your syllabus requires you to create a blog for class use. We will discuss the reasoning and use for blog in first class, but please, set-up a blog prior to class through PRblogs.org. Creation of blog is simple and FREE.

I know this may seem scary, but at the end of the course, I hope you will become more familiar with social media and how to integrate these tools with tradional media practices. I am not the only professor using blogs as a teaching tool. Take a minute to read fellow educator’s post, What does blogging teach?

Twitter Class Assignment

Reminder: NO Class 18 December (I will be checking to see if you have posted for this week!)

During the holiday break, your class work load will include creating a Twitter account and participating in marketing communication conversation with classmates and other tweeple! Please follow the instructions below and join in the conversation today!

Setting Up Your Twitter Account

  1. Go to Twitter. Click Get Started, and sign up. I prefer it if you use some version of your first and last name as your Twitter ID. (Avoid putting numbers in your Twitter ID, or you may appear like a spammer.)
  2. Upload a photo or avatar.
  3. Write a brief (140-character or fewer) bio. It’s good to mention that you’re a university student.
  4. If you want your updates to be private and visible only to those you choose, please check ‘Protect My Updates’ button on first page in Settings. Make sure you allow your classmates to follow you! Check your email for Twitter follow requests.

Setting Up Your Follower List

  1. Provide us with your Twitter ID in the comment section of this post. Add all classmates. 
  2. Click on the Twitter URL for each person in our class. For example, my Twitter URL is http://twitter.com/VargasNWMktg.
  3. When the Twitter page loads, click the Follow button.

  4. Repeat this process for each person in the class.

  5. You may follow additional people if you choose. A great way to begin finding like-minded people is to follow people your followers are following. Check my follower list for many PR/Marketing minds!

Using Twitter

  1. Over the course of the next three weeks, send at least ten tweets (Twitter messages of 140 characters or less) per week. Your tweets could concern something you’re doing or perhaps point others to something interesting or funny you read online. Maybe you could even pose a question that you’d like others to answer. I will post from my class Twitter ID topics corresponding to syllabus reading list.
  2. Also, respond to your classmates’ tweets. To respond, click on the arrow after a tweet. Or you can type the @ symbol followed immediately by a username (such as @VargasNWMKTG).

Twitter Tools

Applications to assist managing tweets:Twhirl (Desktop), Tweetdeck (Desktop), Twitterberry (Blackberry), and Twitterific (iPhone and iTouch).

PR 2.0: Twitter Tools for Community and Communications Professionals

Pistachio: Twitter for Business Reading List

ATTN: MKT 208

Please note, your syllabus requires you to create a blog for class use. We will discuss the reasoning and use for blog in first class, but please, set-up a blog prior to class through PRblogs.org. Creation of blog is simple and FREE.

I know this may seem scary, but at the end of the course, I hope you will become more familiar with social media and how to integrate these tools with tradional media practices. I am not the only professor using blogs as a teaching tool. Take a minute to read fellow educator's post, What does blogging teach?

ATTN: International Mktg 404

Friday: Answer Davos Question…we will discuss in class Saturday morning.

Choose a product/service your group will market in your assigned country. Your weekend assignment/final:

Market Audit and Competitive Analysis

    1. Product
      1. Evaluate: relative advantage, compatibility, complexity, trialability, observabilty
      2. Major problems and resistance
    2. Market
      1. Describe: geographical region, forms of transportation and comm available, consumer buying habits, product use patterns, product feature preferences, shopping habits, distribution on the product, typical retail outlets, advertising and promotion, pricing strategy
      2. Compare and contrast your product and competition’s product
      3. Market size
      4. Govt participation in the marketplace

Prelim MK Plan

    1. Objectives
      • Target market
      • Expected sales year 20–
      • Profit expectations year 20–
      • Market penetration and coverage
    2. Product adaptation
      • Core component
      • Packaging component
      • Support services component
    3. Promotion mix
    4. Distribution from origin to destination
      • Port selection
      • Mode selection
      • Packing
      • Documentation required
      • Insurance claims
      • Freight forwarder
    5. Channels of distribution
      • Retailers
      • Wholesale middlemen
      • Import/export agents
      • Warehousing
    6. Price determination
      • Cost of shipment of goods
      • Transportation costs
      • Handling expenses
      • Insurance costs
      • Customs duties
      • Import taxes and value-added tax
      • Wholesale and retail markups and discounts
      • Company’s gross margins
      • Retail price
    7. Terms of sale
    8. Methods of payment
    9. Pro forma financial statements and budget
    10. Resource requirements
      • Finances
      • Personnel
      • Production capacity

ADV 110: Head-up for class 7/31

Tomorrow as a I take roll, I will tell each of you what how many posts/comments I have recorded in the grade book. Please take a minute before class to write down what you think the number is so we may compare notes. I must have 6 comments and 18 posts total from each of you by next Thursday’s final class. Let’s make sure we are all on the same page. If you have a draft of your final assignment, advertising plan, I will review.