Follow these directions to write the jingle about any product/service. Midterms are due by start of the fourth class and must be published to your blog. For inspiration, read the jingles written by a previous MK class.
Please note, your syllabus requires you to create a blog for class use. We will discuss the reasoning and use for blog in first class, but please, set-up a blog prior to class through PRblogs.org. Creation of blog is simple and FREE.
I know this may seem scary, but at the end of the course, I hope you will become more familiar with social media and how to integrate these tools with traditional media practices. I am not the only professor using blogs as a teaching tool. Take a minute to read fellow educator’s post, What does blogging teach?
(Cross-posted on Communicators Anonymous.)
Last summer, I watched Kami Huyse prepare for her talk at Blog Potomac 2008. She was not writing out her main topic notes, but diagramming them! Kami was mind mapping. Intrigued and inspired, I set-off to learn more about this process. By nature, I am no David Armano, but a linear person. I did not think the visual form of mind mapping could assist me. Well, I was wrong.
The ‘Laws of Mind Mapping’ and phrase ‘Mind Mapping’ were originally devised by Tony Buzan, though the process has existed and taken many forms over the centuries. Now the process is made even easier with mapping software, but the principles remain the same. In The Mind Map Book, Buzan claims that the mind map is a vastly superior note taking method because it does not lead to a “semi-hypnotic trance” state induced by other note forms. Buzan also argues that the mind map utilizes the full range of left and right human cortical skills, balances the brain, taps into the alleged 99% of your unused mental potential, as well as intuition (which he calls “superlogic”).
Usually I reserve the instruction of mind mapping to my Speech students, but last night, I introduced the concept to my International Marketing students. Why? Not for individual note taking, but to ease cross-cultural communications! (Hat tip to Cindy King for leading me to this article.) This article made me think about sharing my mind maps and easing communications across social media tools.
I use mind mapping to plot my blog posts, story and speech outlines. Rarely do I use mind mapping for meeting notes. Nor do I share my mind mapping notes or process with anyone. My scrawling stays safe in my notebook. I use my blogs, email and twitter to crowdsource thoughts and occasionally use a hashtag to track feedback. Unless the feedback is summarized in a blog post, the original intent for solicitation is not generally shared.
Too often we see only through a narrow lens. What if I used mind maps to track the rabbit holes my mind takes and share with the world? Questions would be raised and answered by the people with additional experiences. Gaps would be filled in; pieces of the puzzle fit properly and the overall picture visible to all.
A common complaint about coverage of SxSWi and other conferences is that those tweeting or live blogging the event do not pause for reflection. The content is simply regurgitated.
Reflection is built into the mind mapping process.
This weekend, I will be attending Govt 2.0 Camp and will try mind mapping the unconference. I will post my maps on this blog. Wish I would have thought of this sooner…all notes of SxSWi are written long-hand.
How do you use mind maps? Pros and Cons? Favorite software tool?
- Buzan World – How to Mind Map
- Learn how to draw Mind Maps with Mind Tools
- 11 Free Mind Mapping Applications and Web Services
- Mind Google (This is so fun-Thank you to Wendy Harman for sharing!)
(Mind Map image courtesy Buzan World.)
We will use Twitter for tonight’s class discussion. To follow discussion, you will log-in to Twitter using TweetChat. Enter room #nwcd1 (type in this hashtag). Here you will be able to follow the entire class discussion using hashtag (#nwcd1). Read the Twitter Fan Wiki for more information about hashtags. This is very simlple. Just log-in and begin using TweetChat; the hashtag will automatically be included in all your tweets so your information is contained to the #nwcd1 stream.
Class discussion begins at 7pm and will end at 8pm. I will post questions and articles for you to read and discuss in the stream. Remember, it is all about participating and adding value to the conversation!
There is no class Tuesday, 24 February. Apparently, the installation will be closed. Mid-terms are not due until class #5! I will still be looking at your blog posts and tweets…
OK…are you ready to tweet in the twitterverse with fellow marketing tweeple?
As discussed last night in class, please read 40 of the Best Twitter Brands and the People Behind Them, then follow all 40 profiles. On class #6, you will turn in a one-page paper discussing how these brands used Twitter. Were they pushing messages? Great at conversation? Was their Twitter presence reflective of company culture? Do you think the Twitter tactic is sustainable? You tell me.