Are you seeking the magic sauce that equates to success in the social space? Well, you aren’t the only one. People will tell you it is SEO, marketing, community….you name it. Who doesn’t have an answer? Is there a common denominator that works for all?
Perhaps, it is being grateful.
Being grateful is not to be confused with being thankful. Perhaps I am splitting hairs, but there is a difference between the two words. It became quite apparent to me after re-reading, How to Win Friends and Influence People by Dale Carnegie. (If you haven’t already read this book, drop what you are doing and get yourself a copy. I guarantee this is the best business book…self-help book…you will ever read! It should be required reading in school-of course, that would just ensure no one would ever read it, so never mind.)
Carnegie discusses the secrets of a certain magician. When other magicians think of the audience as being suckers who have come to watch a show, the magician would say to himself before his show:
“I am grateful because these people came to see me. They make it possible for me to make my living in a very agreeable way. I’m going to give them the very best I possibly can.”
Everything this magician did was for his audience…his community. Why? Because he loved them, regardless. He did not love them only because they did something specific for him. This magician had a genuine interest in people. Being grateful is proactive.
Saying thank you?
That is reactive.