OK…are you ready to tweet in the twitterverse with fellow marketing tweeple?
As discussed last night in class, please read 40 of the Best Twitter Brands and the People Behind Them, then follow all 40 profiles. On class #6, you will turn in a one-page paper discussing how these brands used Twitter. Were they pushing messages? Great at conversation? Was their Twitter presence reflective of company culture? Do you think the Twitter tactic is sustainable? You tell me.