This past November, I called out the CRM Magazine Twitter handle, @detinationCRM, for not following anyone. I faithfully read CRM Magazine and find learning about CRM theories and software fascinating! And, yes, I still read a print publication! In the November issue, I spotted a quarter-page section promoting CRM on Twitter…tweet us directly by using @destinationCRM at the start of the message.
I asked @destinationCRM:
@destinationCRM browsing mag & came upon Twitter ID advertisement. Twitter is supposed to be a conversaion, right? So why no friends? 12:34 PM Nov 12th, 2008 from twhirl in reply to destinationCRM
Response:
@vargasl A perfectly fair question. But “following” is hardly a prerequisite for conversation! 4:22 PM Nov 13th, 2008 from web in reply to vargasl
Does such an act as not following anyone back not fly in the face of conversation and relationship building? CUSTOMER RELATIONSHIP MANAGEMENT?
I let the argument die on Twitter two months ago, but last night as I am browsing the CRM Magazine January issue, I get riled up again!
The section promoting CRM on Twitter includes tweets about that month’s topic. However, the tweets were not in direct conversation with @destinationCRM. Meaning, the tweets did not begin with ‘@’ but looked as if a keyword had been searched and interesting tweets regarding that topic pulled for publication. How is that conversation?
Still @destinationCRM has no friends…192 followers, are you feeling ignored?
