“Those who cannot remember the past are condemned to repeat it.” -George Santayanna
Instead of adding to or speculating on 2009 predictions (my crystal ball is a bit cloudy), I thought I would reflect on the year and what I have learned.
- I am NOT in control. There is no such thing as absolute power; at least, not that I possess. This goes for me in my personal life, as well as, in my role as advisor to clients. You are not in control and neither is your company/client.
- Go beyond the superficial. Please stop the insanity! You know, doing the same thing over and over expecting a different result. Not going to happen. Don’t like being called a spin doctor? Do something about it. Stop mass communicating. Start building relationships. As Beth Harte says so eloquently, “Get with it!”
- There is no such thing as privacy. Screw up? No matter…if it is good or bad it will be public. Suck it up and be dignified and authentic in response. This lesson is learned the hard way, but builds a tougher skin.
- We are not alone. This is not my rookie year, but I feel I have made more meaningful connections this year than in years past since participating in the social mediasphere. Give back to your network; you never know when you will need an unexpected uplift.
- ‘Strategy‘ is not just a buzz word. It is very easy to get caught up in the echochamber and to be easily irritated with those that “don’t get it.” Use unfamiliarity as an opportunity to redirect, stress the structure of communications planning and integration!
- Just say, “Maybe you are right.” It will save you time. Some arguments just can’t be won. Choose wisely when to fall on your sword.
- Titles are confining; dump the definitions too. I am a communicator.
- Yes, we can change. No, I didn’t fall for Obama mania. I did realize it is not wise to state one’s political perspective, especially when in the minority! While we may not all agree, we have the opportunity to learn and practice tolerance.
What are your lessons learned in 2008?
(Photo courtesy srichard.)
