Thank you, Tulsa PRSA, for inviting me to speak at your monthly luncheon about social media. Social media is assisting the public relations industry to return to its core mission of building goodwill with stakeholders.
None of us are experts because this realm is still much too new and the unknowns too great. We are all in this together — feels like I should break out into a High School Musical song!
UPDATE: Here are the three books I mentioned are must-reads:
- Now Is Gone: A Primer on New Media for Executives and Entrepreneurs by Geoff Livingston
- Groundswell: Winning in a World Transformed by Social Technologies by Josh Bernoff and Charlene Li
- The Cluetrain Manifesto: The end of Business as Usual by Christopher Locke, Rick Levine, Doc Searls and David Weinberger
Now dive in!