In a creative rut? Look outside to Mother Nature for inspiration. The process of using nature infused ideas as foundation to innovation is known as biomimicry. If you drive a high-end Volvo, you are experiencing a biomimicry solution known as Accident Avoidance System. A swarm of locusts was the bright idea for this technology.
If you are unable to "dial-a-biologist" for creative insight, look forward to the Biomimicry Design Portal - a free, open-source, wiki compilation of nature’s solutions to industry problems. Visit the prototype.
Photo courtesy Flikr/vegan.rock.candy.
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