Now Is Gone Book Review by Geoff Livingston with Brian Solis
As I read the book, I visualize tribes of nomads battling for survival and imagine what it might have been like to first make and see fire. I have witnessed and been part of semantic debates of whether we are in the midst of an evolution or revolution. For the record, I noted this book mentions nature/natural 15 times; evolve/evolution 37 times; and revolution 12 times. Brian Solis introduces the book content by asking, "Is the idea that PR needs to improve evolutionary or revolutionary?" Both. Solis answers it is evolutionary because technology has completely changed communication tools; and revolutionary because the concept of sociology has always been existent. The discussion online and offline is developing naturally as more people dive deep into the social media networks. "Now is gone , and it’s time to engage or find a new career."
Currently, I use The New Rules of Marketing and PR by David Meerman Scott as a teaching tool/primer of social media. Now is Gone is a natural evolution of Meerman’s premise. Each book reads with a very different voice and cannot be substituted for the other. The outline,flow and parting comments of each chapter makes an easy and valuable read. The purpose statement is hidden; best described on page 91, "Now Is Gone means to provide you the information necessary for intelligent leadership, empowering champions for change by teaching you how to build your organization’s community via general tactics." Complete interviews with industry leaders may be found at the end of the book and is a great resource for the person who has not followed Geoff’s blog.
Closing words from Scott Baradell are still ringing in my ears; "So the geeks who think they rule the world right now are going to get a reality check from big business. The lucky few will get a cashier’s check as well."