Think GLOBAL.
In addition to the class syllabus Download mktg_404_term_2_2007.doc, you will need to develop a relationship with an international blogger. You may start to look for bloggers with my public bloglines feed (found in the right column) and these eclectic resources for Monday, 19 March discussion.
- Marketing Blurb
- Blog Search Engine
- Know This
- HigherEdBlog — Chinese and American Students Learn From Each Other
- Social Media Club
Come prepared knowing the definitions of:
- acculturation
- socialization
- ethnocentrism
- culture
- tolerance
- interdependence
