Class 404: International Marketing – Living on the Edge

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Think GLOBAL.

In addition to the class syllabus Download mktg_404_term_2_2007.doc, you will need to develop a relationship with an international blogger. You may start to look for bloggers with my public bloglines feed (found in the right column) and these eclectic resources for Monday, 19 March discussion.

Come prepared knowing the definitions of:

  • acculturation
  • socialization
  • ethnocentrism
  • culture
  • tolerance
  • interdependence
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  • Jerome Lester

    OK had to make a few changes, so do to these changes you will no longer get to see my shy self on my blog . I must say I am feeling alittle better about bloging. Before I go any further I must thank Mrs. Varges for opening this new, well new to me form of media.