The musings of a digital dragon wrangler at the intersection of digital strategy and community management.

Class 404: International Marketing – Living on the Edge

March 16, 2007 By vargasl 1 Comment

Think GLOBAL.

In addition to the class syllabus Download mktg_404_term_2_2007.doc, you will need to develop a relationship with an international blogger. You may start to look for bloggers with my public bloglines feed (found in the right column) and these eclectic resources for Monday, 19 March discussion.

Come prepared knowing the definitions of:

acculturation
socialization
ethnocentrism
culture
tolerance
interdependence

Jerome Lester

OK had to make a few changes, so do to these changes you will no longer get to see my shy self on my blog . I must say I am feeling alittle better about bloging. Before I go any further I must thank Mrs. Varges for opening this new, well new to me form of media.

By day, Lauren 'L' Vargas, Ph.D. is a digital dragon wrangler assisting organizations with their community and communication strategies. She is currently a 'One by One' Digital Fellow at the University of Leicester - delivering a "practical approach to building digital literacies within specific museum contexts" for UK and US museums.

Vargas has 19 years of experience with digital transformation in regulated industry (including: federal government, health care / insurance, and financial services). Vargas enables organizations to engage with the communities they serve by fostering authentic relationships built on trust and dynamic dialogue.

Class 404: International Marketing – Living on the Edge

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