Your Digital Tattoo
The musings of a digital dragon wrangler at the intersection of digital strategy and community management.
November 1, 2006 By vargasl 1 Comment
According to Chapter One, marketing “is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customers’ relationships in ways that benefit the organization and its stakeholders.” Exchange has to happen to complete the cycle once a form of effective marketing has taken place. One must have a good or service to offer for monetary value or barter something in return.
Harper’s Weekly was one of the leading papers developed during the 1857-1872 period. It reached approximately 100,000 readers on a regular basis and reached 300,000 during the Civil War. During that time, cartoons and symbols were used to illustrate items that local venders were trying to sell. Endorsements and testimonials were often used and printed by the paper to show how pleased a person and/ or company was with a particular product and/or service. Mrs. Jefferson Davis’s testimonial on the precision running and low maintenance Grover & Baker Noiseless Family Sewing Machine all but sealed the deal and increased sales on the machines during that time.
The Harper’s Weekly pioneered the way for the use of testimonials by very important individuals or their spouse’s pre and post Civil War time. http://advertising.harpweek.com/Default.htm
Community Management is the New Black