The musings of a digital dragon wrangler at the intersection of digital strategy and community management.

Class 1: 23 October, 2006

October 22, 2006 By vargasl

Marketing, 8e by Lamb, Hair, McDaniel: Discuss Chapters 1, 3, 5 14 and 15

Additional reading:

Marketing Transformation
Eric Kintz: Marketing As a Key Driver of Business Growth
Undercover Marketing Uncovered

By day, Lauren 'L' Vargas, Ph.D. is a digital dragon wrangler assisting organizations with their community and communication strategies. She is currently a 'One by One' Digital Fellow at the University of Leicester - delivering a "practical approach to building digital literacies within specific museum contexts" for UK and US museums.

Vargas has 19 years of experience with digital transformation in regulated industry (including: federal government, health care / insurance, and financial services). Vargas enables organizations to engage with the communities they serve by fostering authentic relationships built on trust and dynamic dialogue.

Class 1: 23 October, 2006

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