• Georgette

    The article marketing transformation was an interesting article because I didn’t realize that new medium such as blogging and IM were such a touchy science and if the consumer is not in the mood for this type of marketing then the seller has completely lost. Even though this new medium costs less then the old way it is much more of a hit and miss then the old way. Hopefully this new way of marketing will take off but with the baby boomers being one of the biggest groups of people it will all depend on if they are willing to learn the new way or continue what they have been doing for years. I guess we will have to wait and see.

  • http://julio626.typepad.com Julio626

    Baby Boomer
    Chapter 3: Baby Boomer America’s Mass Market.
    There is a mass market in our midst, waiting to be tapped. With 78 million people and 50 percent of consumers, boomers have the money and are spending it like teenagers. Baby boomers have significantly changed the demographics of our consumer population and many companies are maximizing their efforts to capture this gold mine.
    According to Rick Adler, founder of The Senior Network, a marketing and research company geared to older consumers: “Simply based on population growth trends, if a product is marketed to the 50-plus audience and maintains its market share, it should increase in sales by 35 to 50 percent in the next 20 years.”
    One company that I like is radio station KAAM 770 AM in Dallas. This radio station caters their music to the baby boomers and parents of baby boomers. Songs played are from the Glenn Miller era and 40,s 50,s and 60s. In addition to music, the station continues to cater to the baby boomers by having companies marketing their advertising for travel, investment, financial planning, Miracle Ear, eating establishments such as Mary Ellen’s Tea Room and doctors.
    Of particular interest to me is the advertisement By Eagle Travel. Eagle Travel helps listeners visualize the excitement of traveling to exotic places and having an adventure of a lifetime. I also like the manner in which the DJ and travel agent discussing the trip, with lots of dialogue about the trip specifics. It didn’t sound like a commercial; but more like individuals having a conversation about travel. As a baby boomer, I need details, and the dialogue back and forth between the DJ and travel agent caught my attention and curiosity to the point where I called for more information. As a result of listening to information on this station, last year my wife an I vacationed in Branson, Missouri. This year in August we went to Boston, Massachusetts and New Port, Rhode Island. Next year we are planning a trip to Hawaii on the Norwegian Cruise Line.
    I believe that a radio station is one of best ways to communicate with baby boomers. Why do baby boomers listen to the radio? A lot of them listen because before television, radio was the primary medium for communicating with the public.