Nike SWOT Example

SWOT Analysis Nike, Inc. Strengths. Nike is a very competitive organization. Phil Knight (Founder and CEO) is often quoted as saying that 'Business is war without bullets.' Nike has a healthy dislike of is competitors. At the Atlanta Olympics, … [Read more]

Vargas’ Public Bloglines

UPDATE: Bloglines lists advertising favorites. All other feeds have been relocated to Google Reader and my del.icio.us. Need an example of a Bloglines subscription list? View mine. Also, refer back to bloglines description start-up post. … [Read more]

Class 2: 30 0ctober

Reminder: Two individual blog posts about Class 1 & 2 topics - Be prepared to discuss in class Textbook Readings (Syllabus-Class 2) Bring example of ad/comm message (any medium) for each audience: Gen Y, Gen X and Baby Boomer Marketing campaign … [Read more]

Blogging 101

Some readings to get you started: Marketing and Blogs: What Works The Blogosphere Survival Guide The 1.0 Guide to the Blogosphere for Marketers & Company Stakeholders Biz Blogging 101 - NewPR Wiki … [Read more]

Class 1: 23 October, 2006

Marketing, 8e by Lamb, Hair, McDaniel: Discuss Chapters 1, 3, 5 14 and 15 Additional reading: Marketing Transformation Eric Kintz: Marketing As a Key Driver of Business Growth Undercover Marketing Uncovered … [Read more]