Friday Hi-5 Features, 5 August 2011

Welcome to today’s Friday Hi-5 Features! Each week we will explore the best picks in the following categories: technology/tool; fiction book; non-fiction book; post of the week; and offline inspiration.

This week, a “change” theme was evident in all of the selections.


MindNode – Mindmapping made easy; Be sure to check out how Chris Penn uses this software

Fiction Book

Sophie’s World by Jostein Gaarder

Non-Fiction Book

Feel the Fear and Do It Anyway by Susan Jeffers recommended by my dear friend, Tamsen

Post of the Week

My Mission (And I Choose to Accept) documenting my new role at Aetna

Offline Inspiration

My butterfly wing ring…very similar to the items found in this Etsy shop

Friday Hi-5 Features, 29 July 2011

Today, I stepped out of my comfort zone and decided to record my first ever vlog post. Thanks to Mike Langford and Amanda Nelson for providing all of their tips and tricks. As I mature with this format, I will definitely invest in some of the tools you listed in our Google+ thread. So, without any further ado….

Welcome to today’s Friday Hi-5 Features! Each week we will explore the best picks in the following categories: technology/tool; fiction book; non-fiction book; post of the week; and offline inspiration.

This week, a productivity theme was evident in all of the selections.


Metrotwit-a new Twitter client specifically for Windows that does not suck your computer’s resources like some other Twitter desktop clients.

Fiction Book

The Huger Games by Suzanne Collins – not your average sci-fi, but a tale of human survival. Dump those romance novel beach reads and check out this series for children and adults.

Non-Fiction Book

The Way We’re Working Isn’t Working: The Four Forgotten Needs That Energize Great Performance by Tony Schwartz – great reminders to live a healthy personal life to maintain and give our best professional performance. Take time to actually read the book and not listen to it on audiobook as I did. Broke all the rules!

Post of the Week

Proctor and Gamble Minimizes Management Meddling by Michael Schrage – check out this article profiling how technology is driving P&G to delayer from the top down to empower middle managers and get rid of hollow and micromanagement. Change management in action…read and answer what perspective you believe is better?

Offline Inspiration

The chatter this week seems to be about productivity in the midst of social media fatigue, as pointed out by Gini Dietrich. Take a page from my playbook and experiment with the Dr. Pepper 10-2-4 time management model. Want to know more? Watch the video…

When I asked the question on Google+ of what people found as offline inspiration, Rachel Happe answered, “It’s that time of year where the weather and time outside always inspires me – mostly to take a step back, breath, and not take everything so seriously.” What has recently inspired you offline?

Next week, tune in as I take another stab at a vlog post with the Hi-5 Features coming straight from EduWeb (where I will be speaking on The Nine Hats-and Counting-of a Community Manager).

Friday Features: Welcome to the Fifth Estate-A Review

The silver lining for being stuck in a airport for almost 14 hours is the time one has to catch-up on reading. Due to the storms, I found myself in Chicago, curled in a corner with my Nook reading Geoff Livingston’s latest book, Welcome to the Fifth Estate.

One of the many challenges of social media integration is how many organizations put the cart before the horse and implement the technology before mindset. While Geoff Livingston’s Welcome to the Fifth Estate addresses this perilous approach and outlines the proper use of certain networks through case studies, he also discusses how conversations are the community and adaptation is key to any strategy. His analysis of how non-profit and other storied organizations are implementing social strategies and evolving the organization’s culture proves that social strategies can and do work when executed with proper resources and custom goal alignment. While the intended reader may not have been exclusive to community managers, communicators and those who are participating in the conversations alike should read Livingston’s book and think twice before jumping into any conversation, online or offline, without properly planning how and why the organization should participate.

The book is chock full of case studies and not all of them are the stories we have heard time after time. Follow Livingston as he chronicles how social good organizations are harnessing the power of social networks. Because, let’s face it, several non-profit organizations are blazing a trail of creative communications with small or nonexistent budgets and limited human resources. The private sector could learn a lot from how social causes are rallying the communities they serve.

This is not a how-to resource, but inspires new directions of what can be done if the Fifth Estate is embraced. You will want to keep this book handy as you build and execute your own strategies. An added bonus of the book is the measurement chapter written by Kami Huyse. In fact, many wonderful names and organizations are featured in this book. The book will be released in the coming weeks and a solid sequel to one of the original social media books, Now is Gone, also by Livingston. In the meantime, check out the Fifth Estate wiki for additional details that will whet your appetite for more.

Friday Features: Old-School Gamification

On my former blog, I used to end the week with a zany thought or resource.  While I still have some extremely zany thoughts, it would be best to focus  on your thoughts and experiences…let’s connect and share great things that are  happening in our space.

Confession: I have never played Farmville, Angry Birds, or World of Warcraft. Trust me, it is not from lack of wanting, but I know I would become addicted, so I refuse the temptation. However, I was unable to fend off the temptation for the Xbox with Kinect. In addition to my fascination for Halo and Battlestar Gallactica on Netflix, HuluPlus has me sucked in with the availability of TED talks! It is watching one of these TED talks that I was inspired to step away from the tech and enjoy the simplicity of old-school games…

What’s on Your Reading List?

I don’t know about you folks, but between my online job, frequent travel, and the brilliant, but endless, blog reading, I am very finicky when it comes to my book selection. It is great to break away from the computer and read beautiful prose, but I don’t have the luxury of reading every book that comes up on my radar. So, here are a couple of books I have been devouring:


Behind the Cloud, by Marc Benioff: Not surprisingly, I read the book this week
because Radian6 (my employer) was just officially acquired by This book reveals the inner workings of Benioff’s mind and the culture of the company…important for any newly acquired person to know.

Crossing the Chasm, by Geoffrey A. Moore: As part of our weekly team calls, I assigned this book to my community team so we could discuss the theories within this book and how they have changed over time. We tackle a chapter each week.

Welcome to the Fifth Estate, by Geoff Livingston: Disclaimer, Geoff is dear friend of mine and I am extremely excited to finish reading his latest book about citizen media. A lot has happened since Now Is Gone!


Angelology, by Danielle Trussoni: I stumbled across this book at the Seattle airport and I could not put it down…finished in three days! This story weaves historical and religious facts and speculation with great intrigue.

What books haves captured your imagination or inspired you to new
heights of thought?

Friday Features: SxSWi Round Up

On my former blog, I used to end the week with a zany thought or resource. While I still have some extremely zany thoughts, it would be best to focus on your thoughts and experiences…let’s connect and share great things that are happening in our space.

Who isn’t still recovering from the madness that was SxSW Interactive? With almost 19k participants, there were many people to meet, content to digest, and strange sites to live on through Facebook. In the midst of all the hubbub, we could not forget the tragedy that occurred in Japan. Check out #SxSWCares and the partnership with the American Red Cross that Deb NG and Leigh Durst initiated. Kudos to them for rising above the petty parties and putting this effort into action and to folks like Aaron Strout who keep the cause at the forefront.

Not able to attend SxSW? Or perhaps you had a bit too much fun and did not have time to pay attention to all that happened while you were there? AdvertisingAge has a spectacular round-up of SxSW coverage. Catch up!

Who did not have QR code on their marketing collateral? Tom Martin asks, QR Codes: Game Changer or Passing Fad?

Speaking of games…it appears the new buzz word is “gamification” and people are rushing to add a “game layer” to their tactics. Don’t rush to jump on this bandwagon until you have put in time for critical thought about how this integrates with your current strategies. If you haven’t already read these books, put them on your reading list:

And if you want some science behind the gamification of communities, check out this series by Lithium’s Principle Scientist of Analytics, Michael Wu, Ph.D.

Happy reading until next Friday!