Lauren Vargas, Director of Community Strategy at Aetna, is based in Boston, Massachusetts. Lauren is a multi-faceted communications professional with ten years of experience in community relations, internal and external corporate communications, and government affairs. She assists organizations with building sound objectives and strategies for listening and measurement, and helps them engage with the communities they serve by fostering authentic relationships built on trust through conversations and participatory media.
Educator & Speaker
Vargas is a frequent speaker talking to community/social media, public relations/marketing communications, customer relation management, and cultural institution professionals about how to build communities, measure their efforts, set clear goals and learn how to use those metrics to make solid business decisions or test new ideas. She is passionate about teaching the next generation of communication professions and blogs about the fusion of digital and community strategy. Vargas is also an adjunct instructor at the Harvard Extension School.
Vargas has a Bachelor of Science in Public Relations/Journalism from the University of Central Oklahoma, a Master of Science in Communications from Lacrosse University, a Master’s Degree in Museum Studies from Harvard Extension School, and is currently a PhD student in Museum Studies at the University of Leicester. She resides in Boston, Massachusetts.
In her spare time (does she have a time-turner?), Vargas writes science fiction and is an active member, consultant and supporter of GrubStreet - a community and place of instruction for writers at all stages of their creative process and experience. Her love for reading, writing, scrapbooking, and spending quality time with her family fuels her life to new heights.
This blog is Lauren’s alone, so that means that it doesn’t represent the thoughts, views, opinions or practices of her employer, friends, or family.
Learn more about the Communicator’s Twelve Step Program.