This weekend, I spent some time offline contemplating the direction of my personal and professional lives. Have you seen the movie, Julie and Julia? I was sucked into the flick this weekend and it got me thinking about what my driving force would be for the next year. Like Julie (before her cooking experience), I feel a bit lost and the looming depression of my last year in my twenties is a bit overwhelming. I am seeking purpose and direction.
When I began this blog almost four years ago, there were not many public relations professionals in the social media space. The conversation was limited to a close knit group of individuals. Today, the conversation has grown by leaps and bounds and public relations professionals/communicators online are a dime a dozen. In the beginning, I had a purpose and discipline outlined for blogging. I was fleshing out my masters thesis and developing a twelve step program for communicators, as well as, documenting my APR experience. When I completed my thesis, I continued to write about public relations issues and what it meant to be a communicator in the digital age. Now that there are so many of my peers in the space, I am questioning what value I am adding to the overall discussion.
In my previous position as a community manager in the federal government, it was easy to find separation about the topics I wrote about on my personal blog versus the company voice. Now, in my role as community manager for Radian6, I have found such separation is much more difficult because I am addressing many of the same social media issues and communication principles in the Radian6 content that I was addressing on this blog. I do not want to end my time on this blog because I enjoy the discipline and outlet personal blogging has offered. Where does that lead me?
Like Julie, I am cooking up a plan for 2010 to keep me motivated, my mind sharp and my writing disciplined. I am inspired by my dear friend, Geoff Livingston, who has branched out and found his motivation in tackling the social good arena. I am seeking such inspiration where I can leverage and expand my talents while learning from new experiences. So, I am asking you, my readers and friends, what would you like me to sink my teeth into in the coming year?
(Photo courtesy frazzipants.)