This past November, I called out the CRM Magazine Twitter handle, @detinationCRM, for not following anyone. I faithfully read CRM Magazine and find learning about CRM theories and software fascinating! And, yes, I still read a print publication! In the November issue, I spotted a quarter-page section promoting CRM on Twitter…tweet us directly by using @destinationCRM at the start of the message.
I asked @destinationCRM:
Does such an act as not following anyone back not fly in the face of conversation and relationship building? CUSTOMER RELATIONSHIP MANAGEMENT?
I let the argument die on Twitter two months ago, but last night as I am browsing the CRM Magazine January issue, I get riled up again!
The section promoting CRM on Twitter includes tweets about that month’s topic. However, the tweets were not in direct conversation with @destinationCRM. Meaning, the tweets did not begin with ‘@’ but looked as if a keyword had been searched and interesting tweets regarding that topic pulled for publication. How is that conversation?
Still @destinationCRM has no friends…192 followers, are you feeling ignored?