Tulsa PRSA-Social Media 101

Thank you, Tulsa PRSA, for inviting me to speak at your monthly luncheon about social media. Social media is assisting the public relations industry to return to its core mission of building goodwill with stakeholders.

  1. Listen
  2. Participate
  3. Reflect

None of us are experts because this realm is still much too new and the unknowns too great. We are all in this together — feels like I should break out into a High School Musical song!

UPDATE: Here are the three books I mentioned are must-reads:

  1. Now Is Gone: A Primer on New Media for Executives and Entrepreneurs by Geoff Livingston
  2. Groundswell: Winning in a World Transformed by Social Technologies by Josh Bernoff and Charlene Li
  3. The Cluetrain Manifesto: The end of Business as Usual by Christopher Locke, Rick Levine, Doc Searls and David Weinberger

Now dive in!

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  • http://twittermaven.com Warren Sukernek

    Lauren, Nice Deck! I’m sure your presentation was a big hit!

  • http://www.attentio.com/blog/ Linda Margaret

    I like your presentation. Thanks for sharing!

  • http://nextcommunications.blogspot.com/ Richie Escovedo

    Very good presentation. What do you mean by “Build the Bench?”
    I really liked the first concern, Gov’t Regulations. I work for a public school district and this is an area of concern in Communications and Public Information. Thanks for sharing.

  • http://12commanonymous.typepad.com/ Lauren Vargas

    Richie,
    Maybe I am missing something, but slideshare does not upload/allow viewing of speaker notes…I will fwd preso directly. The notes flesh out preso and explain “Build the Bench,” etc.
    “Build the Bench” means to teach, groom, empower junior staffers so when the senior execs leave their jobs, all of the knowledge does not walk out the door with them.

  • http://nextcommunications.blogspot.com/ Richie Escovedo

    Oh, that makes sense. We had that same issue regarding embedded live links using slideshare.net. I guess it really is just the slides only. It’s sort of like watching a good movie on mute. I look forward to seeing the full presentation.