Group Conscience

Tradition 2: For our group purpose there is but one ultimate authority—a representative group conscience. Our leaders are but trusted servants; they do not govern.

conscience: the inner sense of what is right or wrong in one’s conduct or motives, impelling one toward right action: to follow the dictates of conscience.

While the public relations industry does not have one central authority, our principles are the same. Those of us with a Web presence are those trusted servants.

UPDATE:

Group conscience does not equate to clique. See Geoff Livingston’s take.

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